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.SS25 WOMEN'S TRENDS DIGITAL DISCOVERY SESSION

For SS25, we advocate for a blend of the bold and the basic, where maximalism meets minimalism, and authenticity mixes with rebellion. In this complex environment, brands must embark on a journey of self-exploration.

To delve into all of the Design Aesthetics of SS25, join Fashion Snoops trend expert Melissa Moylan, as she examines the cultural cues and essential products and color palettes shaping the women's market in our digital discovery session.

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Design Aesthetic - Honest: During a period of disposable trend culture, a growing fatigue of artifice and irony permeating our online culture, and uncertain economic and environmental futures, consumers are yearning for true authenticity and long-term value in their products.

As we take a moment to reconnect during this cultural pause, we look to design drivers that allow conscious consumers to feel certain in their choices. Designing with intention is key with stackable essentials that provide multipurpose building blocks appropriate for shifting lifestyles

In the colors for Honest, we find ourselves washed in familiar coastal blues like Open Water, Weathered Indigo, and Drizzle that feel refreshed when paired with the enriched browns of Soil, Auburn, and Blazed Brown...

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